Sonic intelligence
for advertising.
The software where you decide, generate and license the music for your campaigns.
Real campaigns
Neighbourhood retail · Campaign
The brief
We're building a campaign for local shops, to get young people buying in their own neighbourhood. We were thinking something current.
The decision
Barrio con futuro
urban electronic pop with a garage pulse and a choral hook · close · young · bright · catchy
Buying local has to feel current, social and aspirational to a young audience, not institutional or nostalgic. It calls for a sung piece with a short, very repeatable hook that turns shopping nearby into belonging. A female voice up front, to give the message a maternal warmth.
Ruled out
Warm acoustic indie of the artisan shopTempting for talking about proximity, it pushes the campaign towards nostalgia, tradition and an older audience. Here local has to read as contemporary and desirable, not as a fond obligation.
Hard reggaetón or trap with a dominant attitudeA plausible reading of «something current», it shifts the message towards nightlife and ego, which do not build community. It would make the campaign more aggressive and less inclusive.
Corporate pop with handclaps and ukuleleIt would deliver the positivity, and make the piece interchangeable with any institutional or banking campaign. It kills exactly what the brief needs: cultural credibility.
Listen
112BPM1:30
For agencies, production companies and brands that want to define the music of their campaigns, produce it and license it.
It all happens in the same place.
Your brief leaves here with a musical direction already decided.
- 01
You decide
The direction before the music, with its discards argued.
- 02
It's produced
Three original pieces, mastered, that you can cut against your video without uploading it anywhere.
- 03
You license
With its creation record and the scope you contract. And a link so whoever approves can listen and comment without an account.
You pay for where it will play.
The Pitch is paid on download and covers presentation use; the licence of use, when the piece is published. Your pass applies its discount when you pay.
The Pitch
Present the piece without publishing it.
€150
Digital
Social, web and paid media.
€1,500
All Media
Adds television, radio and OTT.
€5,000
A normal licence is paid for every year.
This one is paid once.
You present for €150.
If the piece goes digital you pay €1,350 more.
If it ends up on TV, €3,500 more.
Base prices before tax. Deciding, producing and listening are free.
Start with a brief.
Create your free account. Decide, produce and listen without paying anything. You pay only if you take it with you.